We know Super Bowl commercials, don’t we? You can go back weeks and find our older posts to confirm this, but we called it from the start that “Middle Seat,” a submission to the Doritos Crash the Super Bowl contest, was going to air during Super Bowl XLIX.

And… it did. And… yes, we’re gloating.

But it’s not about us, it’s about this fine commercial. Why does the Doritos “Middle Seat” spot work so well? Because it features a good actor in the leading role, the jokes are actually funny, the actress who appears halfway through the ad is striking, and then there’s a comic twist.

That, Super Bowl commercial fans, is the recipe for a fine ad. (And we told you as much weeks ago!)