Move over, Budweiser and Bud Light: wheat beer is making its Big Game debut!
Of course, the two Bud beers need not move that far aside, as Anheuser-Busch InBev has made it clear both of the venerable brands will still have a Super Bowl ad next February, but they’ll be joined by the ascendent wheat beer brand, Shock Top.
Yes, AB-InBev owns Shock Top (along with most every beer brand on the planet), but it’s still nice to see them branching out from their standard platform of pushing pale yellow lagers. It shows they are aware the American beer drinker’s palate is expanding and growing more complex, and that they want to make money off of it. (Many beer aficionados will turn their noses up at Shock Top, and… actually we’re not going to take a stance here. Politics, y’know?) This, of course, is not the Shock Top Super Bowl 50 commercial, but it is kind of a cool lil’ spot, so we figured we’d share it:
Recent years have seen Blue Moon, a beer owned by Miller-Coors, become a staple at many a tavern and grocery store beer aisle.
AB-InBev hopes to edge out some of that wheat beer’s market share. This large spend on a Shock Top Super Bowl commercial shows their commitment to expanding the brand; buying out the entire Miller-Coors brand, a very real possibility, shows their commitment to expanding toward world domination.
And no, we don’t mean in the beer market alone…