Congratulations to Round Lake, New York’s Death Wish Coffee Company! They have won Intuit’s annual Small Business Big Game contest and will have their very own Super Bowl commercial aired during the February 7th Super Bowl matchup between the Denver Broncos and Carolina Panthers.


Death Wish Coffee Co. prides itself on being “home to the World’s Strongest Coffee” thanks to the hyper-caffeinated brew they offer. In just a handful of years, the company has gone from the basement “laboratory” of founder Mike Brown to a brand about to be known to tens of millions of people.

And you know what? The ad they are releasing is pretty cool, too! And quite a production value. Nice when a small business gets a big ad and the ad doesn’t suck: