AXE is back in the Super Bowl, baby! And they want you to do your thing. Part of which, we’re assuming, they hope will involve using their products, but hey, that’s cool… if that’s your thing. The brand has released a motivational spot that encourages a new take on traditional views of masculinity, and it should resonate well with today’s modern man:

The 2016 AXE Super Bowl commercial will run during the fourth quarter of the Big Game. Until then, enjoy this clip here, then #FindYourMagic and do “Your Thing” (even if you don’t bathe and scent yourself with Unilever products) and while we wait for the Super Bowl 50 AXE ad, let’s remember that two years ago, AXE released a minute-long Super Bowl commercial that was powerful enough to bring tears to millions of eyes: