We’ve finally seen the Audi Super Bowl 50 commercial, and it’s a powerful spot, people. The ad is emotional for a few reasons, including the existential issues of aging and the gentle slide toward the end it raises, there’s the past American greatness it calls to mind with images and audio from the golden age of the Space Program, and then of course there’s the soundtrack provided by the late and truly great David Bowie.


When you combine David Bowie’s “Starman,” some beautiful photography and smooth editing, a  bit of solid acting, and you add one damn fine looking vehicle, you get an equation that equals Audi’s A8 Super Bowl 50 commercial being a contender as one of 2016’s best Super Bowl ads.