Um… listen, Taco Bell, we need to have a “Come to Jesus” kind of chat.

The new Quesalupa? It’s probably very tasty. In fact, it’s probably delicious, but it’s not going to be bigger than football, dating apps, or lots of other things. What it is going to be is… a new fast food menu item.

And a tasty one, sure, but… let’s be real here! Wait, is that melted cheese in the shell? Perhaps we spoke a bit too soon… maybe it will be (yet another obligatory hashtag) #BiggerThanEverything like this far from humble Taco Bell Super Bowl 50 ad says! Maybe.