When DollarShaveClub.com was first launched a few years ago, they presented themselves as the alternative to the ridiculous cost of the blade replacement cartridges that worked with razors from big name brands like Gillette. Flash forward just five years… and these guys have got a Super Bowl 50 commercial!?

Well done, gentlemen, well done. When you have a great idea, go for it. And giving men (and women, sure, but mostly men) a way to save money while still enjoying a good, close shave? That’s a good idea. And the wacky Dollar Shave Club Super Bowl commercial is charming, too. So… double win.