As crazy at it sounds to risk spending millions of dollars for airtime that might be totally squandered in the event of a failed live production, there is indeed talk of live Super Bowl LI commercials. There have been several live programs in the past few months that have garnered huge ratings. One leading example was the recent broadcast of the beloved play Hairspray which aired live on NBC.

During the live Hairspray broadcast, there were several live commercials aired. These were in keeping with the mid 20th Century vibe of the program itself, but they just might be a jumping off point for other programs to try out the live commercial format. After all, it’s certainly more interesting to watch an ad where everything could go wrong! And once again, everything old is new again.

Here’s one of NBC’s recent live ads for your appreciation: