This year, Super Bowl viewers will see a newcomer to the Big Game’s advertising lineup, though it will hardly be a new product in the eyes of many viewers. In fact, we’re willing to bet that many people watching the 2017 Super Bowl broadcast will be actively enjoying the product in question.

That’s because Super Bowl 51 will see the first-ever ad for Budweiser’s below-premium (what a pleasant way to say “bad”) beer brand Busch. (Well known to high schoolers and hard-working folks alike.)

We believe this is the spot AB InBev is running for Busch, but if this is not the exact ad, it’s sure to be similar in tone.