What a pleasant surprise from the GoDaddy Super Bowl LI commercial. This spot is wildly self-referential for an internet services company, with quasi-inside-jokes that only people who really know their online memes, humor, and viral hits will get.

Examples include a reference to the Ice Bucket Challenge, a sneezing panda, cats all over the place, and even a soundtrack partially provided by Mr. Rick Astley.

But the real surprise from the 2017 GoDaddy Super Bowl commercial are the things you won’t see here. The GoDaddy ad has no scantily-clad women, no Danica Patrick, and nothing controversial.

We didn’t know they had it in them! It seems as though now that GoDaddy is offering more than just web hosting and has entered the realm of website building platform they have charted a new course all around.