Let’s count how many times Arnold Schwarzenegger quotes famous lines from his own movies in the 2017 Mobile Strike Super Bowl commercial. There’s “Get to the Chopper” for one, “Hasta la vista, baby,” for two, and… hey, that’s actually it. Because “I’m back” is not the quote from Terminator, folks: that’s “I’ll be back.”
Arnold’s Super Bowl LI Mobile Strike ad was fine, but not nearly so memorable as the Super Bowl 5o ad with same premise.
This spot was shorter and a bit more on the nose. Still a fun Super Bowl commercial, but not going to make any best-of lists.
We’re still amazed how many mobile gaming commercials appear in Super Bowl broadcasts these days, though.