If there’s one guy almost no one can hate, it’s Terry Bradshaw. This is a man who has taken being self-effacing to an art form, frankly.

And the 2017 Tide Super Bowl commercial not only shows Bradshaw at his self-effacing best, but also features all sorts of other NFL-related content, which is certainly fitting for the biggest football game of the year.

The Tide Super Bowl 51 spot features the Patriot’s Gronk, some stadium footage, and some A-list actor appearances, too.

Oh, and did you spot the Fox logo on the screen there? We bet the folks from Fox did.