Gee, Hulu, way to make a Super Bowl commercial that plays for laughs, right?

The 2017 Hulu Super Bowl ad for their original series The Handmaid’s Tale features a swinging noose, a woman being beaten, and a whole bunch of weird cult-like stuff that just really makes us want to start singing Kumbaya.

We suppose that if the series is dark and hard-hitting, the Super Bowl commercial advertising it might as well be dark and hard-hitting too, but damn, maybe wait to start binge watching this one until after the kids have gone to sleep?