Yes, granted, Morgan Freeman could convince us to buy things including a sack filled with broken reading glasses, a car missing most of its wheels, and/or a bridge, but that’s beside the point, because in this case Mr. Freeman is lending his rich, deep voice and his trusted persona to Turkish Airlines.

This is a calm, soothing Super Bowl ad that makes us think “Hey, maybe we should book a flight and go somewhere,” just because we want to.

And then a bit later we realize we also bought a bag filled with broken reading glasses… Freeeeemaaaaan!