OK, so the 2017 Alfa Romeo Giulia Super Bowl commercial is not exactly what anyone would call subtle.

It shows things including a prowling jaguar, a woman’s shapely legs, and shows the car driving along at what can only be assumed are illegally fast speeds, but still, that’s a damned fine looking car, and a well-photographed commercial.

Whether an Alfa Romeo sports car is going to appeal to the same audience as a Busch beer commercial, we’re not sure. But wait… that car costs less than $38,000 MSRP?

OK, that’s actually not that bad, folks! More than a beer, but still.