The creative direction of the 2018 M&M’s Super Bowl ad is still a mystery, but we can only assume that ad agency BBDO has come up with something good based on the reaction of a few noted television critics.

In case you didn’t know, there have been a lot of M&M’s Super Bowl commercials over the years. And most of them have been pretty funny. Like this M&M’s gem from the 2013 Big Game, “I Would Do Anything for Love”: