In recent years, web design and hosting platform Squarespace has turned to celebrities to promote their brand during Super Bowl commercials, but uniquely, in so doing, they have also let the chosen celebrity promote their own personal venture. Last year we learned that acclaimed actor John Malkovich is also a passionate clothing designer thanks to the 2017 Squarespace Super Bowl ad:

This year, we have learned that there will be a Squarespace Keanu Reeves Super Bowl commercial in which the beloved and essentially ageless actor will promote his very own motorcycle company, Arch Motorcycle. And this Keanu Reeves Super Bowl spot, which hasn’t officially been released yet, comes at a great time, because Reeves is enjoying a sudden boost of online popularity right now.

For now, you’ll have to settle for the Arch Motorcycle back story…