During the 2018 Super Bowl LII broadcast, a well-known brand is going to make its Big Game commercial debut. Super Bowl LII will feature the first ever Pringles Super Bowl commercial, and it looks like the beloved, stackable chip brand is going all out. They have enlisted comedian Bill Hader of SNL fame as their star for the ad, and from what Hader says in a minute-plus long Pringles Super Bowl commercial teaser, it’s going to be a sensation… for the taste buds.

Apparently the Bill Hader Super Bowl commercial will be centered on the idea of Flavor Stacking, the idea that when two different Pringles are stacked atop one another, a brand new, sensational flavor is created.

And my stars… it’s crazy enough to work!