There will kind of be a 2018 Skittles Super Bowl commercial. But also kind of not.
According to our sources (which may or may not be simply watching the video the brand released to the public…) Skittles has made a Super Bowl LII commercial, but will only be showing it to one person, a teenager from Canoga Park, CA named Marcos Menendez.
But don’t worry, the word is that the rest of us can watch Marcos watching the commercial on Super Bowl Sunday.
Is this a clever ploy that lets Skittles associate itself with the Super Bowl while not spending $7.7 million on a Big Game broadcast ad? Yes, yes it is. Are we playing right into their hands? Yep. But… we’re amused by the “ad” they released, and think you will be too!