Last year, during 2017’s Super Bowl LI, Hyundai released a feel-good ad that featured three American soldiers on deployment getting to share a Super Bowl viewing with their loved ones thanks to the magic of camera, projector, and satellite technology. The spot didn’t showcase any specific car models, it just left a proverbial good taste in the mouth for the Hyundai brand:
Now, in 2018, for Super Bowl LII Hyundai’s commercial is apparently going to reach beyond three soldiers, and will instead touch the lives of millions. How? No idea. But are we genuinely intrigued and excited? Yes. Because to top the impact of last year’s ad, the 2018 Hyundai Super Bowl commercial will have to be epic!