Pringles has released its Super Bowl LII commercial starring Saturday Night Live alum Bill Hader, and the ad is a success. It’s got comedy (“Nobody asked you, Kevin!” might even become a thing — you heard the prediction here first), it shares information about the product, and it genuinely made me want to eat Pringles.

In fact, as the Pringles Super Bowl ad is about stacking various kinds of Pringles to create unique new flavors, it actually made me want to get several different types of Pringle, which is a serious marketing success.

I mean, if Toyota could make their customers want to buy both a Camry and a Highlander with just one ad…