Tiffany Haddish stars in the Super Bowl LII Groupo commercial called “Who Wouldn’t?” and for good reason: the actress is in fact a genuine Groupon user. In fact, she is known as a Super User, someone who turns to Groupon every time possible.

And why not? Using the crowd source discount service helps you save money.

But that’s not the premise of the 2018 Groupon Super Bowl commercial; the focus of the ad is that using Groupon helps support local businesses. And, as the spot asks, “who wouldn’t” want to support local business?

One wealthy older gentleman, as it turns out, but don’t worry, he gets hit in the groin with a football. Yeah, pretty cheap joke, but we’re guessing this one will still be popular.