In past years, it has been pretty much standard operating procedure that PETA (that’s People for the Ethical Treatment of Animals, for the record) has released a “Super Bowl commercial” that they’re obviously expecting to get banned, thus the quotes used back there. We’ll share one of the salacious, even offensive ads they released in years past as an example.

This year, the 2018 PETA Super Bowl commercial looks like it will actually air during the Super Bowl LII broadcast. The 30-second spot takes a simple approach, with a purported meat company executive confessing to a priest that, basically, the animals used to make meat lead horrible lives. And in some cases that’s true, but in other cases it’s far from the truth, and the mindful consumer can choose the products he or she wants. (En masse, consumers could even change the way the industry ran.) So… is this ad all that ethical, when it casts shade over an entire industry, much of which has come a long way since Upton Sinclair’s The Jungle came out early in the 1900s?

Anyway, here’s a banned PETA Super Bowl commercial from a few years back: