The funny thing about the Super Bowl LII Jack in the Box commercial starring Martha Stewart is the utter irony at play here: homemaking queen Stewart is set up as antagonist to a fast food company’s offerings and, in so doing, is actually promoting said fare. In case you missed that.

Admittedly, the sandwich featured in the commercial, titled “Jack vs. Martha,” actually looks pretty good, though it remains to be seen how it would look when prepared during rush hour at a drive-through instead of for a commercial that will be watched my millions.

Regardless of what you think about Jack in the Box or fast food generally, it’s fun to see Martha Stewart having some fun with this project. She has become more and more willing to have fun with her brand in recent years, including, of course, her cooking show with co-host Snoop Dogg: