The 2018 Toyota Super Bowl commercial manages to do what many Big Game ads have messed up in the past: it manages to cross cultural, religious, and political boundaries while still being both amusing and even a bit touching in its way.
The Super Bowl LII Toyota commercial, despite the fact that it features a large Toyota pickup truck, is more about people than about vehicles.
And not just any people, but about all people, really. The 2018 Toyota Super Bowl commercial features a rabbi and a priest, an imam and a nun, a Buddhist monk and more, but it’s no joke. Rather it’s a reminder that, really, seriously, people, there is more that unites us than divides us. Well done, Toyota. But hey, what car should we buy?