Frankly, the Super Bowl LII Wix.com commercial isn’t that memorable, it isn’t laugh out loud funny, and it’s not going to be a top-rated spot by any metrics. But what the spot does is this: it shows you that using Wix.com to make a customised website is really easy to do.

And for anyone who was already considering making a site, which may well be all the motivation that’s needed to go with Wix.

What will be interesting to see is weather more people are swayed by the on-the-nose approach of Wix’s 2018 Super Bowl ad or if people who need to make a website cleave to the more humorous approach taken by Squarespace.com, who used actor Keanu Reeves and a bit of zany comedy for their Super Bowl LII ad.