There’s no question that Ram spent plenty of cash on its 2018 Super Bowl commercial, which is titled “We Will Rock You” and features lots of burly, well-armed Vikings piled into a Ram 1500 pickup truck.

The question is whether or not this approach will help sell vehicles. Granted, the brand is going with the slogan “Built for the Unexpected,” and hauling Vikings is outside the realm of the norm, but still…

So why does this Ram Super Bowl LII commercial ultimately work pretty well after all? Simple: when you blast Queen’s “We Will Rock You” over footage of pretty much anything, it immediately becomes awesome.

And such is the case here.