The Diet Coke Super Bowl LII commercial proves that you don’t need to make a whole big show out of things in order to promote your product, even if you’re Coca-Cola and you surely have enough cash to do so.

The 2018 Diet Coke Super Bowl ad is nothing more than a woman sipping some soda and doing a bit of dancing while telling us about the exciting great taste of Mango flavored Diet Coke.

And then a few other new Diet Coke flavors flash up on the screen at the end. Super simple Super Bowl ad for Diet Coke, but hey, do you now know about some new flavors they offer?

Yes. And did they spend much here, beyond the broadcast time? Nope.