Hulu was already something of an industry disruptor when it came on the scene a few years ago, being one of the first actually successful online video media platforms.

And now, even people who have long resisted consuming their shows by way of the interweb are probably going to consider subscribing to the streaming video service in the wake of the Hulu Super Bowl LII commercial.

That’s because 2018 Hulu Super Bowl ad was for their upcoming series “Castle Rock,” which apparently ties together “the entire… canon” of celebrated and wildly prolific writer Stephen King.

And if that weren’t enough, it’s produced by J.J. Abrams. And if THAT weren’t enough, it has an all-star cast, too.