Millions of people saw the 2018 Shiner Bock Super Bowl commercial, but tens of millions of folks didn’t see it, because the ad only aired in the Lone Star State. But because the spirit of this ad was one we think deserves a wider audience, we’re sharing it with all of you. The Shiner Bock Super Bowl LII commercial promises an “ice cold welcome” to all who come to Texas, regardless of how and from where they came.
This was a nice counterbalance to certain other ads we saw during the game, and it was certainly a nice sentiment for the classic Texas beer brand to express given the current political climate around the States. Well done, Shiner Bock Super Bowl LII ad, we’ll toast you for this one. And with a Shiner, of course.