A movie that we had not really even heard of before starting to write this post will be making a huge commercial push during this year’s Super Bowl on February 5. ‘Act Of Valor’ follows a group of Navy Seals as they attempt to recover a kidnapped CIA agent.
We have a little trouble wrapping our minds around this one, but this movie with two credited directors (not typically a good sign), and a cast of relative unknowns is being promoted with four (4!) spots in and around the Super Bowl. Only one spot will air during the game itself, but the other three will air during pre- and post-game coverage, which still fetches a good rate for 30 seconds of airtime.
We wish Relativity all the best on this, and hope they aren’t throwing good money after bad.