Lexus is entering the crowded Super Bowl car commercial market this year, and they’re giving us all a sneak peek at what they have in store with a short teaser.
The spot is short and sweet. Taking place in what is apparently either an engineering firm or the Bat Bunker, with images and music evoking shades of Jurassic Park and Lost, the spot simply promises that the next generation of Lexus “cannot be contained”.
Then Mr. Magoo apparently backs an imprisoned Lexus into a steel door, creating an impression in the metal. The implication here is obviously that the new Lexus is totally and completely indestructible.