has finally gone off the deep end, and released what has to be the creepiest Super Bowl commercial ever. Although at first glance it seems so horribly and unbelievably wrong, if you give it a chance you may find yourself hooked.

This is apparently some visualization of how allows side-by-side comparison of cars, allowing you to free your “inner confidence”. We even love the tag line “Confidence Comes Standard”. When we first saw the horrible, horrible head/snake creature come out of the man’s back we had an urge to quite drinking, but once the music kicked in we were hooked.

We can’t imagine what kind of person you have to be to come up with something like this, but we think it’s a winner. A controversial, polarizing winner that not everyone will agree on, but a winner nonetheless.