Hyundai celebrates its 2012 North American Car of the Year victory for Elantra with a new 30-second spot called “Victory Lap.” It never made much sense to use why the award for 2012 car of the year is given out in January of 2012, but the reasoning is probably completely over our heads.

This spot is on the boring side, as it doesn’t even give us a view of the driver behind the wheel, just a car driving around honking its horn. Jeff Bridges’ sultry voice can only carry you so far, Hyundai!